Continuity Billing

April 27, 2021

When a concrete business plan is in place, subscription based digital sales have potential to bring in high revenue for the long run. When diving into this growing industry, all factors must be considered. You won’t always have the ideal customer who’s satisfied with their purchase. When your business is based on automatic renewals instead of one time purchases, there are some challenges to be faced.

Customers ordering digital products often tend to skip over the fine print in order to get access to their product quicker. Frequently they are under the impression this is a one time purchase. When their second charge rolls around these customers reach out to their bank and issue a chargeback for your unexpected charge. This common occurrence has made Continuity Billing a high risk industry.

Unexpected charges on someones account isn’t your only obstacle faced. Customers dissatisfied with the service provided can file for a chargeback claiming the product didn’t match the description. If the bank sides with the customer you will lose your sale, the product, and potentially be hit with a fee.

When potential for chargebacks is so high, the usual processors won’t cut it. They tend to steer clear of high risk businesses based around subscriptions. High Risk Payment Pros makes running your business simple and efficient. We specialize in this field and ensure your troubles are handled properly to keep your business up and running smoothly.